Pretty Smile

A
different
approach to
growth equity.

A firm founded by entrepreneurs for entrepreneurs.

We’ve walked a few miles in your shoes.

Our experience as entrepreneurs guides our relationships with management teams.

Group of guys chatting

It all starts with the entrepreneur.

You’ve given this company your all. We will too.

Two men

"Hits & misses" isn't part of our strategy.

We're absolutely committed to the success of every entrepreneur with whom we partner.

Pretty Smile

We invest in
brands that we love.

Today’s successful technology and consumer products businesses build brands that resonate deeply with customers. And with us.

Office view

Realizing big potential
means executing on details.

We lend operational support with a strong network, in-house recruiting and whatever else your success requires.