Folica is a premier destination for hair care and hair styling products online.

The Story

Since Folica’s founding in 1999, the Company has become a leading innovator in the beauty retail category through the combination of proprietary product development, excellent product selection and an incredibly loyal and engaged customer base. With a mission to provide customers an outstanding selection of hair products at highly competitive prices, along with an opportunity to learn new hair care possibilities through other shoppers “like them”, Folica is positioned at the intersection of a social community and an ecommerce platform. The Stripes Group team partnered directly with the founder of Folica in 2007, and has assisted in building out the management team as well as accelerated discussions with leading hair care brands to make Folica a part of their e-commerce strategies.