Refinery29

Leading online destination for inspiring, empowering and celebrating personal style.

The Story

Refinery29 was formed by two high school friends, Philippe von Borries and Justin Stefano in 2005 with the goal of connecting people with their favorite independent designers, stores and restaurants in up-and-coming neighborhoods around New York and Los Angeles. Following an investment by a well-known clothing designer, Refinery29 developed a cult-like following of style enthusiasts and trendsetters across the country. Today, Refinery29 is one of the leading fashion and style destinations in the world with over 25 million highly-engaged visitors each month.

Dan Marriott and Brian Nicholson met Philippe and Justin a few years back and came away deeply impressed with the brand they were building and their vision for the future. As they got to know each other better, the idea of partnering to build a next generation media brand seemed like a natural and exciting step in the right direction. Stripes invested in late 2013 and is thrilled to partner with such talented entrepreneurs.