The Black Tux

The Black Tux

A Leading Online Provider Of Men’s Tuxedo And Formalwear Rentals.

The Story

The Black Tux was founded in 2013 by Andrew Blackmon and Patrick Coyne to provide a tuxedo and suit rental experience that was better than what they had experienced in preparing for Andrew’s wedding. They sought to create a service that was equal parts convenient, stylish and affordable in an industry dominated by stale incumbents and lacking appeal to their own demographic of millennial men. In creating The Black Tux, they addressed the opportunity in the market by offering a contemporary and high quality selection of suits and a convenient online ordering platform with lower prices than their retail competitors.

Stripes identified the Black Tux through our internal sourcing efforts, tracked closely and was introduced through our network. In doing our work and speaking with customers, it was clear Andrew and Patrick were quietly building a powerful men's brand anchored by an exceptional product and superior customer experience. When it came time to choosing a partner, Stripes' experience in scaling businesses and brand-building, specifically within eCommerce, appealed to Andrew and Patrick. We're thrilled to partner with two exceptional entrepreneurs on their journey to fulfill their vision of creating a next-generation formalwear brand.