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About Folica
Since Folica’s founding in 1999, the Company has become a leading innovator in the beauty retail category through the combination of proprietary product development, excellent product selection and an incredibly loyal and engaged customer base. With a mission to provide customers an outstanding selection of hair products at highly competitive prices, along with an opportunity to learn new hair care possibilities through other shoppers “like them”, Folica is positioned at the intersection of a social community and an ecommerce platform.
Folica’s success is rooted in one key operating principle: listening to the customer. Through listening to the dynamic input and feedback it has received from its customers over the years, the Folica team has designed a number of superior proprietary product lines, sold not only at Folica.com but other top retailers including HSN. Over the years, Folica has established an extensive library of customer reviews, “How To’s” and “Best of” excerpts provided by both consumers and professionals.
Folica is headquartered in New York with a facility in New Jersey.
Hear From the CEO
David Giacomini
CEO of Folica
“When I joined Folica, I was seeking a truly innovate customer driven e-commerce company with a bright future. I took a very skeptical view
of any outside investors as I was biased from past negative experiences. I’m happy to report that my initial pre-conceptions were completely unfounded. Stripes Group has not only been a supportive partner to Folica but has helped the business overcome many challenges and assisted in driving strategic growth.
Stripes Group has been an active partner in building a long-term thriving business and has provided strategic, tactical and financial support. They understand our core value proposition and consumer brand focus and support our mission of building the best online community of hair involved consumers.
Ultimately, Stripes Group has proven themselves to the team here at Folica through their tremendous support, innovative expertise and
committed actions. For any financial relationship to work long term, there must be trust, transparency and mutual support. Stripes Group
exhibits all these characteristics and their level of integrity makes working with them a pleasure.”
David Giacomini, CEO of Folica