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About MyWebGrocer
Founded in 1999, by Rich Tarrant, MyWebGrocer is a growing, profitable software-as-a-service and digital company. The Company provides leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods (“CPG”) industries. Their eMarketing services are focused on website design, specialty modules for websites, hosting, sophisticated email solutions and consulting services. These offerings are designed for use on a stand-alone basis or as an integral part of a seamless Internet solution which includes a full online shopping and store fulfillment system, designed to match the retailer’s brand identity.
MyWebGrocer’s online ad network is the fastest growing and largest in the country, currently including 95 retailers which encompass 5,000+ individual stores. This equates to 85% coverage of the US and includes 4 million targeted, engaged online grocery buyers. MyWebGrocer’s online ad network offers CPG brand advertisers a highly contextual environment where they can reach consumers who are looking to fill their shopping cart or build their shopping list. Unlike other online media solutions for CPG companies, MyWebGrocer’s ad network can drive measurable sales both online and offline.
MyWebGrocer is headquartered in Colchester, VT.
Stripes’ History With MyWebGrocer
Stripes built a relationship with Rich Tarrant, CEO & Founder, over the course of a few years. Rich had bootstrapped the business since inception, and had built a profitable, quickly growing company, but was looking for a partner to help him accelerate growth and continue to bolster his industry-leading position. He chose to partner with Stripes Group in August 2009.
Stripes has been actively engaged in sourcing candidates to build out company’s sales efforts as well as leveraging industry contacts to begin exploring broader strategic partnerships to drive expansion.
MyWebGrocer Displays Strong Growth
Hear From the CEO
Rich Tarrant
CEO
"MWG is a closely held, founder-driven company that grew to profitability prior to accessing outside funding. When we finally decided the time was right for investment capital, we were highly focused on finding someone that not only added strategic value and understood our business, but would also be a true partner that would be willing to work "in the trenches" to help us build a great company. Stripes has proven to be the perfect partner. True to their words, they have been actively involved in helping us think about all aspects of the business, including everything from recruiting and technology to key partnerships and strategic positioning.
Within a few weeks of their investment, they had helped add a key member to our team, and have been continually available to discuss important business and strategy points as we steer the Company through an important period in its life. We are regularly able to leverage their highly relevant network to initiate and advance conversations with important potential partners and customers. I am excited to have them as my growth equity partner going forward as I believe their unique blend of entrepreneurial, operational and financial experience will be invaluable in helping MyWebGrocer take market share and cement our position as a true market leader."
Rich Tarrant, CEO of MyWebGrocer