Audio Network US Supercharges Industry-Leading Growth with Appointment of New Head of Marketing
Sep 4, 2014 at 12:00am
Audio Network US Inc., the international music company specializing in music for video, film and television, announced today the appointment of Eric Morse as Head of Marketing. Morse joins Audio Network from Warner Music Group and will work across the Americas to continue and accelerate the company’s growth in the region.
Morse brings with him over fifteen years of experience, spanning digital, B2B, and brand marketing. As Senior Director, Direct-to-Consumer Marketing at Warner Music Group, he provided strategic and operational marketing services to A-list music and entertainment brands. Earlier in his career, Morse managed NA marketing and communications at Eyeblaster, and created large-scale marketing campaigns for clients such as Smirnoff Ice, Coca-Cola, and Johnson & Johnson.. Morse also founded Trampoline House Magazine, an award-winning online music, art, and literature discovery engine.
Morse says of his appointment, “With my background in music, content development and B2B marketing, this role at Audio Network is a perfect fit and the natural next step for me. Given the company’s successful and well-established operation in the UK, the backing of true visionaries like Stripes Group, and a library of music that is, frankly, unheard-of in terms of quality and creative depth, I couldn’t ask for a better opportunity. Audio Network is poised for major growth in the North American market, and I am honored to be a part of it.”
Ian Ginsberg, Vice President of Sales, Audio Network US, adds, “Eric brings a wealth of experience in digital and brand marketing to Audio Network, as well as music and technology industry insight. His appointment as a senior level marketer in the US is a key part of our plan to accelerate the growth of our business in the US and Canada across the TV and Branded Content sectors.”
Further supporting the rapid growth of Audio Network US is the opening and expansion of its Los Angeles office with the recent appointment of Jonathan Lane and Laura Cameron as Managers in Music Licensing and TV respectively.
Jonathan joins Audio Network from Atrium Music, where he was previously Director of Business Development and Marketing, while Laura brings a wealth of experience serving the creative industry at Eyerus Propaganda, Inc.
“Bringing these two new members to the team in Los Angeles and significantly expanding our Los Angeles footprint is a sign of our focus on the TV market and our commitment to serve our West Coast clients,” adds Ginsberg.
He continues, “We’ve grown exponentially in our five years in the US market, and with these key strategic additions to the team, we’re poised to accelerate that growth even further.”