October 23rd, 2008
Azoogle Ad Network announces Beta launch of iMobilePublisher. First performance-based ad network to make marketing dashboard available on iPhone
NEW YORK, NY – October 23, 2008 – The Azoogle Ad Network (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the company’s Product and Technology teams, and will initially include a small number of trusted publishers.
“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” says Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”
iMobilePublisher provides publishers in the Azoogle performance ad network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs. The easy-to-use interface also allows the publisher to sort by offers and a variety of date ranges, with a well-designed presentation and user-interface that can display data in graphical format. The platform also works on the iTouch with a wireless internet connection.
The platform is free to Azoogle publishers and will be downloadable at iTunes shortly. Rollout and expansion to Azoogle’s publisher base is expected in early 2009 with enhanced functionality. Product demos and promotional giveaways will take place at Affiliate Summit West (http://www.affiliatesummit.com/09w_conference.php) beginning January 11, 2009, where the Azoogle Ad Network is also the Platinum Sponsor.
“From a technology standpoint, our team is committed to supporting the ever-changing needs of our worldwide publisher base,” says Rick Okin, Chief Information Officer for Epic Advertising. “Our world-class technology team takes pride in staying a step ahead of our closest competitors in terms of product innovation and first-mover status, and we look forward to getting feedback from beta publishers prior to rollout and adding a whole new set of cool features.”
About the Azoogle Ad Network:
The Azoogle Ad Network (www.AzoogleAds.com) is a division of Epic Advertising, the global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network, the Azoogle Ad Network provides its advertising partners with performance and direct response marketing ROI and worldwide online reach via transparent display and search consumer traffic.
The parent company of Azoogle, Epic Advertising, has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.
The Azoogle Ad Network and Epic Advertising are headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.
Contact:
Cherilyn Earl
Epic Advertising
212.308.8509
Cherilyn.Earl@EpicAdvertising.com
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