Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals

Oct 14, 2015 at 12:00am

It’s June, and the summer zucchini are just starting to poke out from the vine. Their owner, a farmer named Patrick Johnston, explains to his eager guests from a startup called Blue Apron that the zucchini have already been sold to someone else and that the corn Blue Apron has contracted to buy is farther down the road.

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