October 22nd, 2009
EPIC ADVERTISING ESTABLISHES ONLINE INTELLIGENCE, INC.
Subsidiary is first company focused exclusively on online advertising compliance and integrity
New York - June 30, 2009 - Epic Advertising, a top global online performance marketing company, today announced the launch of wholly owned subsidiary Online Intelligence, Inc.
Online Intelligence provides proactive web-crawling, spidering and brand protection throughout the entire advertising process, arming advertisers with transparency and traffic metrics. With this information, Online Intelligence protects clients from click fraud, negative keyword searches and off-brand placements. This venture builds on eight years of Epic Advertising driving industry compliance and integrity procedures across their global network of more than 40,000 publishers.
Epic drafted E.J. Hilbert, notable compliance veteran and former director of Security Enforcement for MySpace and a counterterrorism agent for the FBI, to lead Online Intelligence. While at MySpace, Hilbert led a security initiative that reduced the amount of fraudulent and spam activities on the site by 98%, and with the FBI, E.J. investigated one of the largest computer intrusion cases in U.S. history.
“Founding Online Intelligence and this key hire reinforce Epic Advertising’s global focus on compliance and integrity in advertising,” said David Graff, General Counsel of Epic Advertising. “E.J. Hilbert has an admirable track record, and we are confident he will lead Online Intelligence to great success. With our innovative, proven technology, we will drive clean, compliant and safe online advertising.”
E.J. Hilbert added, “Epic Advertising is steering online advertising in the right direction. The establishment of Online Intelligence is proof of the organization’s long-term commitment to the most reputable online advertising. I look forward to working with clients to protect advertisers from the myriad of potential brand threats online. Online Intelligence has in fact already commenced work for its first third party client, the Attorney General’s Office of the State of Florida.”
For more information, log on to EpicAdvertising.com.
About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 40,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online reach.
Media Contact:
Sharon Nieuwenhuis
RLM Public Relations
epic@RLMpr.com
(212) 741-5106 x237
Stripes Group Contact
Wayne Marino
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