June 30th, 2009
Epic Advertising establishes Online Intelligence, Inc.
New York — June 30, 2009 — Epic Advertising (www.EpicAdvertising.com), a top global online performance marketing company, today announced the launch of wholly owned subsidiary Online Intelligence, Inc.
Online Intelligence provides proactive web-crawling, spidering and brand protection throughout the entire advertising process, arming advertisers with transparency and traffic metrics. With this information, Online Intelligence protects clients from click fraud, negative keyword searches and off-brand placements. This venture builds on eight years of Epic Advertising driving industry compliance and integrity procedures across their global network of more than 40,000 publishers.
Epic drafted E.J. Hilbert, notable compliance veteran and former director of Security Enforcement for MySpace and a counterterrorism agent for the FBI, to lead Online Intelligence. While at MySpace, Hilbert led a security initiative that reduced the amount of fraudulent and spam activities on the site by 98%, and with the FBI, E.J. investigated one of the largest computer intrusion cases in U.S. history.
“Founding Online Intelligence and this key hire reinforce Epic Advertising’s global focus on compliance and integrity in advertising,” said David Graff, General Counsel of Epic Advertising. “With our innovative, proven technology, we will drive clean, compliant and safe online advertising. E.J. Hilbert has an admirable track record, and we are confident he will lead Online Intelligence to great success.”
E.J. Hilbert added, “Epic Advertising is steering online advertising in the right direction. The establishment of Online Intelligence is proof of the organization’s long-term commitment to the most reputable online advertising. I look forward to working with clients to protect advertisers from the myriad of potential brand threats online.”
For more information, log on to EpicAdvertising.com.
About Epic Advertising
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and well over 40,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reach.
A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.
Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Grou
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