October 22nd, 2009
Epic Advertising Joins the Performance Marketing Alliance as Corporate Charter Member
WILMINGTON — May 19, 2009 — The Performance Marketing Alliance (PMA) is pleased to announce that Epic Advertising has joined as a corporate charter member. The PMA is a new professional organization representing performance marketing professionals. As a charter member, Epic Advertising will be instrumental in funding and participating in the formation of the organization. Charter membership is a two-year membership, and includes a vote for the charter board of directors, and the opportunity to run for a charter board seat.
“Epic Advertising is an innovator and leader in performance marketing, and we’re thrilled to have them on board,” said Rebecca Madigan, founder of the PMA. “Their team has supported our formation efforts with recruitment, and provided guidance to our ongoing grass-roots efforts in a variety of areas.”
“Becoming Charter members signifies that we think it is fundamentally important for online performance marketing, in particular, to have stronger leadership as the industry continues to grow,” said Michael Sprouse, Chief Marketing Officer for Epic Advertising. “Performance marketing is an increasingly critical component of online advertising, and an important one as most advertisers and publishers have come to understand. We see immense value for us and everyone involved in performance marketing to get behind a professional organization whose goal is to provide a stronger and more unified voice.”
Individual and corporate Charter membership is open through June 1, 2009. For more information, visit www.performancemarketingalliance.com.
About Performance Marketing Alliance
The Performance Marketing Alliance, Inc. is a new industry association for performance marketing professionals. The goal of the Performance Marketing Alliance is to raise the visibility and credibility of performance marketing. Members include industry leading advertisers, publishers, networks, agencies and solution providers.
About Epic Advertising
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 40,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, and branded marketing campaigns with a targeted, worldwide reach.
A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display, Search and Social Media consumer web traffic. Epic scales its solutions through its enormous internet reach, technology and unparalleled industry expertise.
Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.
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US Media Contacts
Anne Rothrocke
Project Coordinator
Performance Marketing Alliance, Inc.
anne_rothrock@performancemarketingalliance.com
Epic Contact:
Cherilyn Earl
Senior Marketing Manager
Epic Advertising
cherilyn.earl@epicadvertising.com
Stripes Group Contact
Wayne Marino
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