How Brands, Publishers Are Tailoring Their Ads for Snapchat Discover

Oct 20, 2015 at 12:00am

Exciting as Snapchat's effort to reinvent the publishing portal may be, the ads in Snapchat's Discover section have not been. Generally they have been vertically cropped versions of brands' TV and YouTube spots. Encountering these zoomed-in ads while swiping through publishers' custom-designed articles and videos is like coming across an old-school, standard-definition commercial on your big-screen TV. But that's starting to change.

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