Meet the Woman Behind Cool Ethical Label Reformation

Nov 4, 2015 at 12:00am

Insta-chic and eco-friendly, Reformation has thoroughly infiltrated Hollywood’s cool-girl crowd. Cofounder Yael Aflalo tells Emily Holt the secrets to cult success. A few years ago Yael Aflalo, an entrepreneur and former model who in 2009 launched her Reformation label in the back room of a store in Los Angeles, found herself in an uncomfortable dinner-party conversation.

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