Multiple Mobile Mind-Sets and User Personas in the Digital Age

Jul 25, 2014 at 12:00am

As consumers, we’ve become very greedy. Mobile has given us the expectation that we can have it all, digital data on demand, wherever and whenever we want it. Tablet, smartphone, whatever, just connect me and make it work like a PC. If I want to shop at Macy’s, then I expect Macy’s to know me and give me a personalized experience.

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