Reformation raises $12 million from Stripes Group, 14W and Karlie Kloss

Apr 3, 2015 at 12:00am

In the six years Reformation has been in business, it's established itself as an eco-friendly brand for cool girls and has tacked on a lower-priced line, a bridal collection and ranges for petites and full busted ladies (the latter called the "I'm Up Here" collection). Until now it's been largely self-funded, too, outside of a seed round founder Yael Aflalo closed at the beginning of last year. "Until now," because the brand just raised $12 million in a funding round led by Stripes Group and 14W, with participation from Theory's Andrew Rosen, Miroslava Duma and the entrepreneurship-minded model Karlie Kloss.

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