Levain Bakery

Premium bakery concept famous for its cookies.

The Story

Levain Bakery is an iconic New York City bakery best known for its decadent cookies. Levain was founded in 1994 by friends Pam Weekes and Connie McDonald, who began baking chocolate chip cookies to fuel their triathlon training. Over the years, the company has expanded to four bakery locations across New York and a growing national ecommerce business. Levain has become a beloved “must-visit” New York institution and its cookies are commonly cited as the best in New York.

Stripes has followed the Levain story for more than three years, first as loyal customers ordering cookies on birthdays and special occasions. As we got to know Pam and Connie, we were consistently impressed by the authenticity of the brand and their dedication to product excellence and customer service. After bootstrapping the business for 24 years, the founders wanted a partner to help scale the business and chose Stripes for our operational expertise in brand-building and track record of supporting entrepreneurs with premium consumer products.

We are thrilled to be working with the Levain team to help scale the business and get what we believe are the world’s best cookies to even more consumers across the country.