A global performance running footwear and apparel brand
On was founded by Olivier Bernhard, a three-time World Duathlon Champion, and two fellow running enthusiasts, David Allemann and Caspar Coppetti, who sought to build a better running shoe.
Runners benefit from a lighter and more agile run and the co-founders saw an opportunity to create a radically different cushioning technology for running shoes, a large category that had not experienced much product innovation in recent years. The On team of athletes, sports scientists, engineers and designers developed premium shoes that are worn by both world-class professional athletes as well as everyday consumers seeking to lead an active lifestyle.
Today, On is one of the fastest growing global footwear brands, frequently garnering attention among runners and trade shows for introducing outstanding, highly innovative products. On’s products can now be found in more than 3,000 specialty retailers across 50 countries, as well as on its own website.
Stripes became big believers in On as a result of the company’s best-in-class shoes and apparel, fanatical consumer base, stand-out team, and remarkable global execution. Additionally, Stripes and the On team immediately saw eye-to-eye in terms of the incredible opportunity ahead to leverage social media and online marketing to support digital brand building efforts, while continuing to invest aggressively in the company’s retail partners, market expansion and product innovation. We rediscovered our passion for running through our diligence and now are thrilled to be partners with the On team as they continue to build the next iconic athletic brand!