Culinary-driven breakfast and brunch restaurant concept.

The Story

Founded in 2006 and headquartered in Denver, Colorado, Snooze is a high growth breakfast and brunch casual dining restaurant concept. The company was founded by brothers Jon and Adam Schlegel with the mission to create something different for the morning daypart - a concept with a fun atmosphere, an innovative and local menu offering and a commitment to the community.

David Birzon joined as CEO in 2012 from Panera Bread and Paradise Bakery, and has since led Snooze to successful growth in both existing and new markets. By focusing on culinary excellence and creating an upbeat, hospitality-driven environment, Snooze has become one of the most exciting emerging restaurant brands in the country. The Snooze vision has translated into a culture, menu, and restaurant experience that uniquely meets consumers’ insatiable demand for great food made with ingredients that everyone can understand.

When David and the Snooze team pursued a capital raise, they decided to partner with Stripes given our differentiated focus on people and teams, and track record of supporting innovative consumer growth brands. We are excited to support Snooze’s continued expansion to provide even more people with one of the best breakfast experiences in the world.