Blue Apron Takes On Amazon and Walmart With Unique Recipe

Jul 1, 2014 at 12:00am

Blue Apron founder and CEO Matt Salzberg has discovered a niche in the business of fresh food same-day delivery. It's not easy going up against Amazon (AMZN) and its Amazon Fresh service, it's tough competing with Walmart (WMT) and Target (TGT), which are increasingly getting into the same-day delivery mix. And then there's fellow upstart Instacart, which uses personal shoppers to pick groceries from Whole Foods (WFM) and others.

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