Meet the Woman Behind Cool Ethical Label Reformation

Nov 4, 2015 at 12:00am

A few years ago Yael Aflalo, an entrepreneur and former model who in 2009 launched her Reformation label in the back room of a store in Los Angeles, found herself in an uncomfortable dinner-party conversation. A guest was interrogating her about fashion’s impact on the environment—“not in a rude way,” Aflalo recalls, “but putting the issue to me like I was on Charlie Rose. I was like, ‘Huh?’ ”

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