Refinery29: ‘We Let Our Audience Guide Us’

Dec 21, 2016 at 12:00am

One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly working to balance quality with quantity and achieve scale while staying true to Refinery29’s roots as a “mission-driven publisher for millennial women.”

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