The Brilliant Marketing Strategy That Helped Blue Apron Find Success

Mar 25, 2016 at 12:00am

My family watches the cooking competition show Chopped as if it were the Super Bowl. I'm pretty sure the neighbors assumed we were sports enthusiasts with all the screaming and "couch coaching"--until they realized that we're yelling things like, "Come on, Charles! Thirty seconds left! Plate that sucker!!"

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